Is an ISA Worth It?

Is an ISA Worth It?

It’s a question that I’m sure gets asked every day in the real estate community. And it’s an important one to ask! Because the answer, like most things, is nuanced and depends on a few factors. It’s certainly not for everybody, but the agents who do successfully implement an ISA strategy see incredible growth in their annual volume and subsequent GCI. Here are some rapid fire answers in response to the question “Is an ISA worth it?”

If you’re a growth-focused agent, yes. Get an ISA.

If you’re a listing-focused agent, or trying to be one, yes. Get an ISA.

If you’re looking for fast results and overnight success, no. An ISA is not for you.

If you need more proactive outreach in your business instead of waiting around for passive avenues like lead generation and referrals, yes. Get an ISA.

If you’re an agent who struggles with following up with high-intent opportunities, no. An ISA is not for you.

If you have a low close rate on listing appointments, no. An ISA is not for you.

If you’re looking for the next magic bullet in your business, no. An ISA is not for you.

If your values are people-focused and you believe the future of real estate is more human, not less, yes. Get yourself an ISA.

At Ignite Connections, we promise our clients high-intent opportunities that require true partnership. We give you people who:

• Want to sell their home,

• Are open to selling with you,

• Have a timeline to sell within 1 year and no longer than 2 years,

• Have expressed genuine motivation to sell. Motivations may include divorce, marriage, upsizing, downsizing, empty nesters, equity, and more.

The question is: do you want more?